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Uncommon Sense for the Online World

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Social Media
Why many Indian companies struggle to leverage Social Media for their businesses

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Social Media Management - Internal team versus outsourced, which is better?

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LinkedIn or Facebook - choosing the right social media channel for your goals

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Formulating a Social Media Strategy forces the business to look inwards

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What I would like to see in a new and improved LinkedIn

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Take a head first dive into social media...5 tips for social networking success

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The One Thing all social media strategies must have to be successful.

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Is your social media campaign running on auto pilot? Wake up and take charge.

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SME Toolkit India - Kick starting a social media strategy plan for your business

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Determine the objectives before you begin any social media initiative.

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Birth of a new cottage industry - the production of Facebook 'Likes'

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Best social media strategy in India is to take the middle path and use common sense. The proper strategy should be rewarding and sustainable.

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The holy trinity of social media - Facebook, twitter and the blog. Aim them at an idea, concept or service you want to promote.

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Correct use of social media - drive traffic TO your site not AWAY from it

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Optimizing your social media marketing strategy

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Putting the Social back in 'Social Media Marketing'

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