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Uncommon Sense for the Online World

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Strategy
Technology is easy. Changing mindsets is difficult.

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5 Steps to Take On Your Business Website During An Economic Slowdown

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Difficult times call for renewed digital marketing efforts

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Where are you adding value? If you cannot answer this then don't start it!

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An unbelievable untapped potential for leveraging digital exists in corporate India

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For many startups a pivot can turn into a wobble and then disaster!

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Digital v/s print - why the debate continues.

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Explaining web marketing to a music composer - a unique perspective.

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Dealing with dinosaurs - why most Indian companies are still not ready for the new digital world

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Applying Micheal Porter's Five Forces Model to the Web Design Industry

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Selling online to children - a different approach to creating websites for kids and parents

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Does a web design firm need a strategy and why its important for the firm's clients.

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Bringing older business clients online - overcoming their fears & providing guidance

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Building customer trust in your website. Getting over the trust deficit and building loyalty.

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Do It Yourself website design or in-house web design rarely works out. Short terms gains but long term it costs you more.

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The future of digital marketing is divergence not convergence. An ever increasing set of options for business owners and opportunities for digital marketers.

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Crafting an online identity - the art of personal branding by Prashant Pinge

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Interruption marketing is over. VALUE Marketing is in. Building an ecosystem of support and value around each purchase.

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The concept of gamification - Are Indian businesses and web developers upto the challenge?

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Web strategist - Why Indian companies should develop websites with a coherent web strategy

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