Tinder has become ubiquitous with dating through its excellent interface (personal note, am happily married, interest is purely academic). Using a simple slide interface it provides a fun and easy selection process.
This process is now being copied across sites and across verticals. Today I saw a ' tinder' for fonts. It allows you to browse fonts and like or dislike them. It's the ultimate judgemental tool.
Not only apps but also websites have started adopting this interesting format.
Behind its success lie two important aspects - simplicity and judgement. Simplicity in its use, what can be simpler than a swipe. Also with only one item getting our complete attention, it eliminates distractions. Judgement though is the icing on the cake. Like Caesars of ancient
It's actually quite ingenious and surprising that it's taken so long to catch on.
It's a concept that can be applied to virtually any vertical where users are required to choose and evaluate. The flow can be curated and controlled by the source and can adapt the selections as per
So, happy swiping...swipe swipe swipe.
Ron
